The What If Program is our way of designing skating gear from real frustration, not assumptions. If something about your skating experience feels inconvenient, uncomfortable, or simply poorly designed, we want to hear it. We collect these pain points, look for real patterns, and select a small number to explore responsibly within our capabilities.

Not every idea becomes a product, but every idea is taken seriously. When appropriate, we share parts of the design process and progress without turning it into marketing or noise. If a product shaped by this program eventually reaches the market, early contributors will receive exclusive early access as recognition.

This program is personally reviewed by the founder. No automation, no scripts — just careful attention while we are still small enough to do it right. You can reach us through our contact form or via email directly. Messages are read and replied to personally.